ADDICTION welcomes its 10th Anniversary in 2019.
For 10 years, the DNA of ADDICTION has been weaved in the pursuit of the absolute aesthetic.
The Winter 2019 Collection starts off the 10th Anniversary celebrations with 2 products that bring the ADDICTION's iconic SMOKEY EYE makeup to the next level.
Eyeliner in 10 true to life colors and mascara that gives lash by lash definition with unprecedented volume.
We present an ever evolving ADDICTION for our 10 year milestone.
Behind vivid color is the black deep within
for a complete SMOKEY EYE.
We want more than black and gray. We want color.” We heard you and present eyeliner in 10 shades. Designed with ease of use in mind, the eyeliner is both soft and easy to control for both a natural line or smudged effect.
To be released October 4th, 2019
ADDICTION The Color Chic EYELINER
10 color total 2,500 yen (excluding tax)
A champagne beige with a pearl powder of varying finenessBUY
Gold pearl dances in a glimmering greenBUY
A perfect taupe for perfectly chill eyesBUY
Cobalt green deep as the seas of CapriBUY
Mysterious antique burgundy with red and pink pearl shineBUY
Sheer Bordeaux red deep as a ripe wine grapeBUY
A non-pearlescent ultramarine as mysterious as the ocean deepBUY
The ultimate burgundy red, with a captivating "nightmare" vibeBUY
A chic and alluring purple that recalls Edo period sophisticationBUY
The faint glitter of silver pearl against a midnight wet blackBUY
- ■ Draws on smoothly with a texture that is easy to smudge
- ■ Precise, even coverage of color that is true to life
- ■ Long-lasting (waterproof) and sits perfectly on the eyelid to maintain a beautiful finish
Line the eyes and use fingertips to smudge out and use as a base for other eye makeup. Give the eyes depth by creating a gradation with your favorite eyeshadow layered over with a brush.
Or, line the eye smoothly and leave it defined. Whatever you wish to suit your desired look.
Our brand’s most volume-enhancing mascara yet.
Eyelashes designed just for the SMOKEY EYE.
A mascara that effectively separates the lashes and achieves instant volume, designed to meet the needs of today's busy women. Definition increases with each layer applied, for lashes that flutter like elegant bird wings.
To be released October 4th, 2019
ADDICTION FILM MASCARA Volume & Volume
1 color total 3,200 yen (excluding tax)
- Start at the root of the eyelashes and curl upward. Lash volume increases with each layer of mascara applied.
Bulky wax for extreme volume and black powder that rests firmly on the lashes
Pure formulation that dries hard provides excellent curl retention. Volumize your lashes
Formulation for retaining coat and curl
Dries instantly during application for curl retention
* Film type softens in hot water for easy removal
- Our original mascara wand precisely coats each lash individually for feathery fluttering lashes.
■ Hooked ends separate lashes clearly
Short wand bristles with curved tips’ hook-shaped ends fit between lashes to maximize separation effect
■ Different length bristles on each side
Gently curved wand with short inner bristles and long outer bristles.
Use the short bristled inner side to load up on mascara, then rotate to the long bristled outer side to spread mascara across each individual lash for beautiful separation.