During the debut, I thought back.
I remember going up to the ADDICTION counter, and finding that special color that was just for me.
There was a good color range, and a compilation of variations on basic colors. I remember a collection of beautiful coloring that would be rendered faithfully, but at the same time gave you a surprising range of textures that you never would have dreamed possible.
This memory has now been incorporated into my 99 shades of eyeshadow.
The number 99 expresses a feeling of tension, by being an incomplete number not reaching 100, and sends a message of possibility and prospect in brand evolution.
Introducing 99 eyeshadow colors, all at once.
A superb color collection, because it’s ADDICTION.
With a generous range of 9 basic colors, for beautifully delicate gradations and texture.
An expression of a world that is uniquely Ayako,
in 99 basic yet original colors like you’ve never seen before.
There are four main textures. We have used four different textures, from matte to silky.
But it doesn’t stop there. We have also created various looks with different finishes,
pearliness and translucence, luster, shimmer and wetness.
We have designed our case to be translucent so that you can see the colors straight away.
Launched August 7, 2015:
ADDICTION The Eyeshadow: 99 new colors, 2,000 yen each (tax not included)
■ Fragrance free.
New-sensation texture that lightly colors with a delicate hint of pearl.
Swathes your skin in a veil, with a signature silky texture like you’ve never felt before! Has a high level of translucence, with a distinctive delicate pearly look, like a veil shrouding your eyes. Can also be layered on top of other eyeshadow.
From delicate to rich, a generous selection of pearl finishes. And we’ve used the perfect base for each one.
A lasting beautiful finish that is both pearly and coloring.
Our pearl finishes are further divided into lustrous, wet, and translucent finishes.
High opacity, a non-pearl matte finish that won’t disguise the true nature of the color.
We’ve chosen the perfect base for each coloring, and have created a selection of finishes, like opaque and translucent, powdery and hydrating.
Featuring the shimmer of pearl and lame pigments, this finish is metallic and lustrous.
Melds strongly with the skin, for a lasting metallic finish.
Paper Doll (M)
A delicate matte white.
Sugar Angel (P)
A pearl white with a delicate shimmer.
An off white
gold and silver.
A pearl ivory sparkling with sophisticated pink silver.
Swan Lake (P)
A pearly white shimmering with red pearl.
Ghost Dance (P)
A sheer black with
Black Magic Woman (P)
A pearl black with delicately shimmering silver.
A steel black with a pearl gloss.
Secret Nights (P)
A rich black with silver
Bad Card (M)
The jet black of ebony.
A sophisticated matte black.
Toe Shoes (M)
A matte pink ivory.
A sweet beige with a gold gloss.
My Baby (P)
A beige pink
with red pearls.
Age of Innocence (M)
A matte pale pink.
A neat and tidy matte pink beige.
Day Trip (P)
Pink beige 21, with a smooth gloss.
Sparkling blond beige.
9 1/2 (P)
A glossy neutral pearl beige.
Let It Be (M)
A matte gray beige.
Love Affair (P)
A pink rose sparkling with gold pearl.
Dusty Rose (M)
A matte grayish rose.
Love is Blind (M)
A matte antique white.
Penny Lane (P)
A beige with delicately shimmering gold pearl.
Christmas Love (S)
Gold beige that hangs like a veil.
A yellow beige with the shimmer of large silver pearls.
A matte beige.
A light caramel
A gold beige with a smooth luster.
Tiny Shell (P)
A coral beige reminiscent of
Sand Bar (P)
A sandy beige highlighted with silver pearl.
Earth Wind (M)
A matte earthy beige reminiscent of dry earth.
Pink Sky (P)
A smooth light pink.
Pink Python (P)
A silver pink with the
Sheer Dress (S)
A veil of sheer pink.
Shell Garden (P)
A pink lavender shimmering with pearl.
Concrete Jungle (P)
A concrete gray with a smooth luster.
A light lavender gray radiating pink.
Dolly Bird (P)
A steel gray with a wet luster and sparkle.
After Hours (P)
A mauve shimmering with pink and silver pearl.
Arabian Ruby (ME)
A ruby red with a dark gloss.
Dangerous Liaison (P)
A deep purple shimmering with red
A high quality matte violet.
Spring Snow (P)
A pale yellow shimmering delicately with gold.
Nouvelle Lune (P)
with a smooth
A light yellow shimmering with pearl.
Ice Wall (P)
A light beige shimmering with pearl.
Trench Town (M)
A matte beige yellow.
Tuxed Moon (P)
A gray beige
a soft pink.
Meeting at Dome (P)
An antique gray with a sheer twinkle of large pearl.
Midnight Drive (P)
A pale green with a grayish gloss.
Café Mambo (P)
A smoked khaki shimmering delicately with gold.
A khaki gray sparkling with a variety of pearl sheer.
Never Land (ME)
A dark green with a dreamy gloss.
Brown Beach (M)
A matte light caramel.
Corner Stone (M)
A matte pink brown.
Buffalo Soldier (M)
A matte yellow brown.
Café Royal (M)
A mate café mocha.
Trust Me (M)
A matte smoky brown.
Chocolate Factory (M)
A matte milky
A matte bright caramel.
A matte red brown.
A matte chocolate brown.
Blue Mountain (M)
A matte ash brown.
The End (M)
A matte black brown.
Private Beach (P)
A sandy brown with the shimmer of clear pink pearl.
A wet brown with a
Flash Back (P)
A grayish brown with a smooth gloss.
Marron Glacé (P)
A chestnut brown shimmering delicately with gold.
Café Solaire (P)
A red brown with a smooth gloss.
So Gorgeous (P)
A true brown sparkling with a variety of gold.
Dolce Vita (P)
A red brown with delicately shimmering gold pearl.
An amber brown with a rich gloss.
Boy Toy (P)
Bagdad Café (P)
A coffee brown with delicately shimmering gold pearl.
Chocolate High (P)
A sophisticated dark brown.
Sakura Storm (P)
A sheer light pink shimmering with silver.
Material Girl (P)
A rose pink shimmering with gold.
Cry Baby (P)
A grayish pink with a smooth sparkle.
A matte antique rose.
Taxi Driver (P)
A smooth grayish
A smooth cinnamon rose.
Drop Out (P)
Smoothly shimmering cinnamon.
Shanghai Breakfast (P)
A mauve with a gold and red gloss.
La Mamounia (M)
A matte mahogany like the red earth.
Gypsy Queen (P)
An antique burgundy red.
A matte black burgundy.
North Star (ME)
A silver that gives off
a metallic shimmer.
Half Moon (P)
A Champagne gold
with the shimmer
of large pearls.
Super Moon (P)
Gold with a clear shimmer.
A Champagne beige with a wet shimmer.
A vivid matte red.
Garnett with a rich
Color Purple (ME)
Amethyst with a rich gloss.
Blue Moon (P)
Midnight blue with a dreamy shimmer.
A black pearl with
a wet shimmer.
Black Swan (S)
A sheer black like
Miss You More (P)
A wet pink sparkling clearly.